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    Although India’s economy is growing at a steady clip of over 7 per cent a year, job creation is far short of where it needs to be. At the same time, most Indians who are employed are stuck in jobs that don’t pay well. Hidden in this tangle is not just a crisis of productivity and skills, but also a lack of employment opportunities for the country’s teeming millions.

    If the issues miring both demand and supply in the job market are not addressed urgently, we are looking at an economy in which over 20 crore people will be in ‘bad jobs’ or even without jobs by 2025. Why are Indian companies not creating enough jobs? Why do small companies remain small? Will bots take over today’s jobs, from the shop floor to the back office? What will salaries of the future look like? Why have successive governments failed in their promises to create more jobs that pay well?

    Goutam Das explores these questions and more, in this engaging narrative that documents the real stories of workers of all shades across India, from Tiruppur in Tamil Nadu to Gurugram in Haryana, highlighting the social and political consequences of unemployment and underemployment. Presenting astute analyses of the current and future trends in India’s job market, this timely book points to the path forward and underlines the human potential we can tap into to turn the tide

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    In the first book to consider the hidden heart and history of the Netherlands from a modern perspective, the author explores the length and breadth of his adopted homeland and discovers why one of the world’s smallest countries is also so significant and so fascinating. It is a self-made country, the Dutch national character shaped by the ongoing battle to keep the water out from the love of dairy and beer to the attitude to nature and the famous tolerance. Ben Coates investigates what makes the Dutch the Dutch, why the Netherlands is much more than Holland and why the colour orange is so important. Along the way he reveals why they are the world’s tallest people and have the best carnival outside Brazil. He learns why Amsterdam’s brothels are going out of business, who really killed Anne Frank, and how the Dutch manage to be richer than almost everyone else despite working far less. He also discovers a country which is changing fast, with the Dutch now questioning many of the liberal policies which made their nation famous.

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    In today’s global business reality, the ability to work across cultures is key to teamwork and productivity.

    The Culture Solution is the book to provide businesspeople a step-by-step system to manage and recognize for themselves the cultural factors that affect international relationships and global partnerships.

    Using the new method of Cultural Analysis created by Deirdre Mendez, international managers can solve problems and create cultural synergies that produce the most productive international teams, projects and alliances.

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    In the long-awaited second edition of Basic Concepts of Intercultural Communication Milton J. Bennett provides a comprehensive overview of the field from a constructivist perspective. In addition to his insightful analysis Bennett offers a full complement of classic readings on the topic of intercultural communication including:

    “Science and Linguistics” by Benjamin Lee Whorf
    “The Power of Hidden Differences” by Edward T. Hall
    “Culture: A Perceptual Approach” by Marshall R. Singer
    “Communication in a Global Village” by Dean Barlund
    “Cultural Identity: Reflections on Multiculturalism” by Peter S. Adler


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    For over twenty years travelers seeking exciting and rewarding adventures abroad have looked to Bob Kohls for advice and have made Survival Kit for Overseas Living one of the most popular books ever published on crossing cultures buying over 300000 copies. With this new edition sojourners about to set out to live or work overseas will soon discover why Kohls’ experience and wisdom have stood the test of time.

    Kohls’ penetrating insights and practical strategies on how to avoid stereotypes how to explore the mysteries of culture and how values and different ways of thinking influence behavior make this an indispensable guide. To bridge the cultural divide-whether traveling alone or with a family for business or education whether staying a month or a lifetime-pack this guide first!


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    When Richard Nisbett showed an animated underwater scene to his American students they zeroed in on a big fish swimming among smaller fish. Japanese subjects on the other hand made observations about the background environment…and the different “seeings” are a clue to profound underlying cognitive differences between Westerners and East Asians.

    As Professor Nisbett shows in The Geography of Thought people actually think – and even see – the world differently because of differing ecologies social structures philosophies and educational systems that date back to ancient Greece and China and that have survived into the modern world. As a result East Asian thought is “holistic” – drawn to the perceptual field as a whole and to relations among objects and events within that field.

    By comparison to Western modes of reasoning East Asian thought relies far less on categories or on formal logic; it is fundamentally dialectic seeking a “middle way” between opposing thoughts. By contrast Westerners focus on salient objects or people use attributes to assign them to categories and apply rules of formal logic to understand their behaviour.


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    Trusted by thousands of families and individuals The Expert Expat is essential reading for anyone moving overseas. Personal stories – from the authors’ dozens of years abroad as well as the experience of countless expats worldwide – help prepare people for the exhilarating and daunting task of establishing a life far from home.

    This new edition includes an important chapter on safety expert advice on preventing identity theft and responding to terrorist threats and for the increasing number of people traveling solo guidance on networking and establishing a home. Now more than ever The Expert Expat‘s practical advice and encouragement eases the challenges and helps create a rewarding experience living abroad.


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    Seven years after the publication of the first edition Spain is still different but it is changing too-modernizing rapidly and participating as an active member of the European Union.

    While thoroughly updating her original work Helen Wattley-Ames has maintained her focus in describing the uniqueness of both the Spanish people and their culture and on examining what effect the differences have on the way the Spaniards and Americans relate to and interact with each other. She looks at how Spain has evolved from a travel destination as source of “sun and cheap wine” to a dynamic modern society. She depicts a people proud of their accomplishments yet working hard to maintain valued traditions in the face of increased buying power and more European and American influence.

    The author begins by looking into Spain’s past and at critical dimensions of present day American-Spanish relations. She then explores certain aspects of culture important in cross-cultural interactions: society and the individual; relationships; language and communication; work and play. She ends each chapter with an “encounter”-a critical incident that illuminates a situation which may cause misunderstanding embarrassment or conflict.

    With extensively updated and revised sections on women (in the workplace in particular) and new sections on minorities and immigrants and ethics and corruption the new edition of Spain is Different will be welcomed by anyone looking for clear guidance on how to be most effective in the encounter with the people and culture of Spain.


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    Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes whether business or social.

    True to its title Modern-Day Vikings traces some of Sweden’s most ingrained cultural traits back to its Viking heritage: self-sufficiency fairness egalitarianism and democracy. The authors also examine Sweden’s famous “cradle-to-grave” social model and explore the values underlying modern Swedish culture such as lagom (moderation) the law of Jante (personal modesty) communication styles and business practices.


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    Whether you work with Americans face-to-face communicate with them by telephone or e-mail or interact together in a virtual team Americans at Work reveals the subtle and the not-so-subtle aspects of American culture in the workplace.

    Best-selling author Craig Storti provides historical perspectives and explanations of the six most important American cultural themes and their relevance to the workplace: “Land of Opportunity” (a driven people) “Go-for-It Mentality” (ready fire aim; new is better) “Equality for All” (but don’t forget who’s boss) “The Drive to Achieve” (nice guys finish last) “Live and Let Live” (do your own thing) “Time Matters” (obsession with efficiency).

    Learn about straight talk American style and how Americans aren’t always as direct as they say they are. Find out why Americans are deeply conflicted about power: they crave it but are loath to be caught craving it. See how Americans view outsiders. Gain tips for succeeding in the American work environment. Finally get the basics of work-related etiquette: conducting meetings giving feedback nonverbal communication e-mail rules gifts taboo topics and so on.

    Knowing how Americans work with each other will help you predict their reactions and more important their expectations of you. And if you are American you will be better understand your own behavior and be able to work more effectively with collegues from other cultures.


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    Finland Cultural Lone Wolf is the story of an accomplished nation and her extraordinary people. Pursuing a “Lone Wolf” policy Finland raised itself from a struggling war-battered state in 1945 to one of the most developed countries in the world.

    The exponential rise of Nokia from tire and timbers to leading the world’s telecommunication industry is indicative of the Finns and their characteristic business style. These remarkable people speak a language unique in its origins and have kept their cultural identity intact despite the influences of powerful neighbors Sweden and Russia.

    Uniquely qualified to write about Finalnd best-selling author Richard Lewis traces the fascinating Finnish origins as well as her history geography values and culture. His extensive experience with Finnish business provides him with keen insight on leadership style negotiation strategies and the uniquely Finnish suomi-kuva (Finland image). And Lewis shines when describing Finnish humor complete with hilarious jokes and stories. Finland Cultural Lone Wolf shows a nation and a writer at their best.


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    Cultural differences among members of any group-be it a multinational business team or an international family-are frequently the source of misunderstanding and can lead to conflict. With powerful techniques for resolving or at least reducing conflicts scholars and teachers from around the globe demystify the intricate and important relationship between conflict and culture.

    Stories which are at the heart of the book come from a wide variety of groups and locations and they give sound counsel for all kinds of settings: business law government non-governmental agencies schools communities and families. Conflict across Cultures is written by a new generation of conflict resolution scholars from four parts of the world: Canada South Africa Japan and the US. They describe processes and help build the skills necessary for successful conflict resolution. Here is a new framework for understanding others-a map for making progress through differences that can otherwise overwhelm us. Conflict across Cultures offers hope in countering the view that differences must divide us.


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    As William Gay distinguished adviser to the last edition so aptly notes the United States is “a country that is never what you think it is.” Since that edition was introduced nearly ten years ago the country has been struggling with troubling divisive events and issues especially the September 11 2001 attacks and the resulting War on Terror.

    Despite these extraordinary times the United States still holds promise and opportunity for those who take the time to understand it. Jef Davis a seasoned interculturalist and long-time adviser to international travelers had succeeded as few could in creating an important new version of Living in the U.S.A. that will guide you through the confusing conflicted exciting country and its diverse population at an extraordinary time in history. New material and significantly revised chapters help you understand: American Cultures such as sections on African Americans Latinos Asian Americans Native peoples retirees gays and lesbians and the disables underscoring the incredible diversity of culture and values that comprise the American population; Twenty-First Century Issues for example the continued rise in religious fundamentalism in the U.S. and abroad and the tension between security and personal liberties; Getting Here and Getting Settled including security at the airport and elsewhere and new and trying immigration regulations.

    Short-term visitors to the U.S. will find advice for surviving customs and immigration finding as apartment doing business obtaining health care and navigating the supermarket bank and post office. If you plan to stay longer you will find practical pointers for getting along at work school and at home; buying a house; making and keeping American friends; and understanding dominant American values in a diverse and complex society.

    Living in the U.S.A. is a comprehensive guide to attitudes customs manners and daily life in the United States.


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    Today we live in a world without borders a global village. Distance no longer defines who we meet fall in love with or marry. The Internet and e-mail connect people around the world in seconds. Immigration study abroad travel and multinational business have created a thriving cross-cultural community. But the experiences shared across cultures and countries do not always bridge the fundamental differences in beliefs and behaviors that span diverse cultures.

    In Intercultural Marriage Dugan Romano delivers a “reality check” for anyone already in or contemplating an intercultural marriage. This insightful book interweaves lessons learned from others and suggests that the joys of an intercultural marriage often result from turning the challenges of crossing cultures into an opportunity for a fulfilling and lasting relationship.

    Now in its third edition Intercultural Marriage examines the impact of cultural differences in marriage and offers practical guidelines on how to deal with the complexities they bring to a partnership. Covering such topics as raising bicultural children religion values male vs. female roles sex and social class Romano continues to give voice to hundreds of couples she has interviewed and followed for over a decade.


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    Study abroad has never been so popular. Students are embarking on life-changing adventures and they need some tried and true advice. The Exchange Student Survival Kit has become the essential guide for young people traveling abroad helping them better understand the unique experience of international exchange programs. More important it shows students how to avoid many common misunderstandings and problems that can occur in the course of their adjustment to a new culture a new family a new school and a new community.

    Based on her years of research and professional involvement with AFS Intercultural Programs Dr. Hansel has filled the book with examples taken from the experiences of dozens of exchange students from a broad spectrum of cultures. This much-awaited new edition includes

    New communications technology as it affects the experience: e-mail instant messaging cell phones online games and blogs and information searches.
    Important advice on personal safety and pressing concerns for parents and students in light of war terrorism and crime.
    Changes in society and family life that affect travelers: fast food replacing family meals a new emphasis on religious beliefs consumerism and globalism.

    For students going abroad the Survival Kit is the first thing to pack!


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    Adjusting to a new culture and getting along with the local people challenge everyone who lives and works abroad. Whether in business diplomacy education or as a long-term visitor abroad anyone can be blind-sided by a lack of international knowledge and experience and be caught at a disadvantage.

    In this completely revised and expanded edition of the classic The Art of Crossing Cultures Craig Storti shows what it takes to encounter a new culture head-on and succeed. This one-of-a-kind guidebook to bridging the cultural divide – with more than 50000 copies sold worldwide – incorporates a stellar sampling of the writings of some of the world’s greatest writers poets and observers of the human condition.

    Through the vivid perceptions and words of such literary legends as Noel Coward Graham Greene Rudyard Kipling E. M. Forster Mark Twain Evelyn Waugh and others Storti paints an intimate portrait of the personal challenges of adjusting to another culture: anticipating differences managing the temptation to withdraw and gradually adjusting expectations of behaviour to fit reality.

    This timely new edition focuses special attention on how to deal with country and culture shock and includes many new examples of cross-cultural misunderstandings – particularly in business. Storti breaks new ground with his easy-to-understand model of cultural adjustment and tips on how to master the process and develop adaptive strategies – the heart of the cross-cultural experience.


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    China is in the midst of unprecedented economic and cultural growth. In the last decade alone China joined the World Trade Organization hosted the 2008 Olympics and experienced a remarkable record-high increase in its foreign currency reserves. As these changes unfold frequency of contact between the Chinese and Westerners is dramatically increasing in the office the classroom and the home.

    With thought-provoking glimpses into history and tradition Encountering the Chinese provides fundamental information on Chinese cultural norms and values giving clear context for contemporary social standards. Readers will learn the etiquette necessary to build successful personal and professional relationships with the Chinese both inside and outside the People’s Republic of China.

    This revised edition of Encountering the Chinese also explains how Chinese values are changing rapidly-and why it is more important than ever to keep up. For instance compliments once declined out of modesty are now widely accepted in coastal cities; and some terms of address that were proper to use only a decade ago have grown offensive. Encountering the Chinese provides invaluable insight into the diverse and changing Chinese culture.


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    In this pioneering book Joseph Shaules presents exciting new research from cultural psychology and neuroscience. It sheds light on the hidden influence of culture on the unconscious mind and helps people get more out of their intercultural journeys.

    The Intercultural Mind presents new perspectives on important questions such as: What is culture shock and how does it affect us? Why are we blind to our own cultural conditioning? Can cultural differences be measured? What does it mean to have an international mindset?

    Illustrated with a wealth of examples and memorable stories The Intercultural Mind is a fascinating look at how intercultural experiences can transform the geography of our minds.


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