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Binding: Hardback

Hardback

Showing 16961–16980 of 16993 results

  • The Leadership Challenge

    The most trusted source of leadership wisdom, updated to address today’s realities
    The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace, this book positions leadership both as a skill to be learned, and as a relationship that must be nurtured to reach its full potential. This new sixth edition has been revised to address current challenges, and includes more international examples and a laser focus on business issues; you’ll learn how extraordinary leaders accomplish extraordinary things, and how to develop your leadership skills and style to deliver quality results every time. Engaging stories delve into the fundamental roles that great leaders fulfill, and simple frameworks provide a primer for those who seek continuous improvement; by internalizing key insights and putting concepts into action, you’ll become a more effective, more impactful leader.

    A good leader gets things done; a great leader aspires, inspires, and achieves more. This book highlights the differences between good and great, and shows you how to bridge the chasm between getting things done and making things happen.

    Gain deep insight into leadership’s critical role in organizational health
    Navigate the shift toward team-oriented work relationships
    Motivate and inspire to break through the pervasive new cynicism
    Leverage the electronic global village to deliver better results
    Business is evolving at an increasingly rapid rate, and leaders must keep pace with the changes or risk stagnation. People work differently, are motivated differently, and have different expectations today—business as usual is quickly losing its effectiveness. The Leadership Challenge helps you stay current, relevant, and effective in the modern workplace.

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    Set your sights on High-Potential leadership and help your organization thrive

    In today’s tumultuous and rapidly evolving business environment, High-Potential leaders are in high demand. Do you possess the relationship skills, strategic vision, innovation, and determination needed to thrive as a high-potential leader in your organization? New York Times bestselling author Ram Charan answers that question and helps you hop on the fast-track to leadership success in this insightful guide.

    Traditionally, leaders have risen up through the ranks based on their cognitive abilities, analytical skills, thoroughness, and even perfectionist tendencies, but as modern businesses have moved to a more digitally-driven model, the criteria for leaders has markedly changed. The High-Potential Leader explains the modern business climate while highlighting the critical role relationship building, communication style, engagement, and ability to motivate and bring out the best performance in others play in becoming an impactful leader.

    Whether you’re just embarking on your leadership journey or are ready to make the leap to the next leadership level, Charan’s real-world lessons and practical advice will help you discover who you are as a leader, chart your path, accelerate your growth, and ultimately, become the high-potential leader your organization needs to succeed.

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    The New Psychology of Selling

    The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever.

    Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

    Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions.

    In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn:

    How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no
    How to master 7 People Principles that will give you the power to influence anyone to do almost anything
    How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle
    How to Flip the Buyer Script to gain complete control of the sales conversation
    How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged
    How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections
    How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling
    How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process
    How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers
    And so much more!
    Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace.

    Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).

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    Marketing has changed forever—this is what comes next
    Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

    Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

    Discover the new rules of marketing
    Stand out and create WOW moments
    Build a loyal and vocal customer base
    Learn who will shape the future of customer choice
    Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

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    Profit doesn’t drive purpose. Purpose drives profit.
    We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.

    Human beings are hardwired to seek purpose, but according to data, most people don’t feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

    Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people’s passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.

    The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:

    Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
    Reframe your approach to metrics so that they accelerate performance
    Create a tribe of True Believers who drive revenue and do honorable work
    People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.

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    Solve the number one problem with today’s young workforce—the soft skills gap
    The number one challenge with today’s young talent is a problem hiding in plain sight: the ever-widening soft skills gap. Today’s new, young workforce has so much to offer—new technical skills, new ideas, new perspective, new energy. Yet too many of them are held back because of their weak soft skills.

    Soft skills may be harder to define and measure than hard skills, but they are just as critical. People get hired because of their hard skills but get fired because of their soft skills.

    Setting a good example or simply telling young workers they need to improve isn’t enough, nor is scolding them or pointing out their failings in an annual review. However you can teach the missing basics to today’s young talent.

    Based on more than twenty years of research, Bruce Tulgan, renowned expert on the millennial workforce, offers concrete solutions to help managers teach the missing basics of professionalism, critical thinking, and followership—complete with ninety-two step-by-step lesson plans designed to be highly flexible and easy to use.

    Tulgan’s research and proven approach has show that the key to teaching young people the missing soft skills lies in breaking down critical soft skills into their component parts, concentrating on one small component at a time, with the help of a teaching-style manager. Almost all of the exercises can be done in less than an hour within a team meeting or an extended one-on-one. The exercises are easily modified and customized and can be used as take-home exercises for any individual or group, to guide one-on-one discussions with direct-reports and in the classroom as written exercises or group discussions.

    Managers—and their young employees—will find themselves returning to their favorite exercises over and over again. One exercise at a time, managers will build up the most important soft skills of their new, young talent. These critical soft skills can make the difference between mediocre and good, between good and great, between great and one of a kind.

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    For more than twenty years, management expert Bruce Tulgan has been asking, “What are the most difficult challenges you face when it comes to managing people?”

    Regardless of industry or job title, managers cite the same core issues—27 recurring challenges: the superstar whom the manager is afraid of losing, the slacker whom the manager cannot figure out how to motivate, the one with an attitude problem, and the two who cannot get along, to name just a few.

    It turns out that when things are going wrong in a management relationship, the common denominator is almost always unstructured, low substance, hit-or-miss communication.

    The real problem is that most managers are “managing on autopilot” without even realizing it—until something goes wrong. And if you are managing on autopilot, then something almost always does.

    The 27 Challenges Managers Face shows exactly how to break the vicious cycle and gain control of management relationships. No matter what the issue, Tulgan shows that the fundamentals are all you need. The very best managers hold ongoing one-on-one conversations that make expectations clear, track performance, offer feedback, and hold people accountable.

    For every workplace problem—even the most awkward and difficult—The 27 Challenges Managers Face shows how to tailor conversations to solve situations familiar to every manager. Tulgan offers clear approaches for turning around bad attitudes, reducing friction and conflict, improving low performers, retaining top performers, and even addressing your own personal burnout.

    The 27 Challenges Managers Face is an indispensable resource for managers at all levels, one anyone managing anyone will want to keep on hand. One challenge at a time, you’ll see how the most effective managers use the fundamentals of management to proactively resolve (nearly) any problem a manager could face.

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    From the bestselling authors of The Leadership Challenge and over a dozen award winning leadership books, James M. Kouzes and Barry Z. Posner have written a new book that examines a fundamental question: How do people learn leadership? How do they learn to become leaders?
    Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader (ISBN: 978-1-119-14428-1; Wiley; May 2016) is a comprehensive guide to unleashing the inner-leader in us all and to building a solid foundation for a lifetime of leadership growth and mastery. The book offers a concrete framework to help individuals of all levels, functions, and backgrounds take charge of their own leadership development and become the best leaders they can be. Arguing that all individuals are born with the capacity to lead, Kouzes and Posner provide readers with a practical series of actions and specific coaching tips for harnessing that capacity and creating a context in which they can excel., Supported by over 30 years of research, from over seventy countries, and with examples from real-world leaders, Learning Leadership is a clarion call to unleash the leadership potential that is already present in today’s society.
    According to Kouzes and Posner, “Leadership makes a significant difference in levels of engagement and commitment and is perhaps the most important asset in every organization, yet recent research points to a shortage of leaders. It is a serious global concern. The world needs more exemplary leaders in order to promote high-performing workplaces and inspire feelings of greater self-worth and meaningfulness. The shortage, however, is not because of the lack of potential talent. The people are out there, the eagerness is out there, and the capability is out there. The shortage results from prevailing myths— myths about talent, strengths, position, self-reliance, and effort—that inhibit the vast majority of leaders from shining and organizations from realizing the full benefits of the talent they already have.”
    Learning Leadership provides readers with evidence-based strategies to ignite the habit of continuous improvement and the mindset of becoming the best leaders they can be. Emerging leaders, as well as leadership developers, internal and external coaches and trainers, and other human resource professionals will learn from first-hand stories and practical examples so that they can deeply understand and apply the fundamental for becoming the best leaders they can be.
    Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader is divided into digestible bite-sized chapters that encourage daily actions to becoming a better leader. Key takeaways from the book include:
    1. Believe in Yourself. Believing in oneself is the essential first step in developing leadership competencies. The best leaders are learners, and they can’t achieve mastery until and unless they truly decide that inside them there is a person who can make and difference and learn to be a better leader than they are right now. 2. Aspire to Excel. To become an exemplary leader, people have to determine what they care most about and why they want to lead. Leaders with values-based motivations are the most likely to excel. They also must have a clear image of the kind of leader they want to be in the future—and the legacy they want to leave for others. 3. Challenge Yourself. Challenging oneself is critical to learning leadership. Leaders have to seek new experiences and test themselves. There will be inevitable setbacks and failures along the way that require curiosity, grit, courage, and resilience in order to persist in learning and becoming the best. 4. Engage Support. One can’t lead alone, and one can’t learn alone.It is essential to get support and coaching on the path to achieving excellence. Whether it’s family, managers at work, or professional coaches, leaders need the advice, feedback, care, and support of others. 5. Practice Deliberately. No one gets better at anything without continuous practice. Exemplary leaders spend more time practicing than ordinary leaders. Simply being in the role of a leader is insufficient. To achieve mastery, leaders must set improvement goals, participate in designed learning experiences, ask for feedback, and get coaching. They also put in the time every day and make learning leadership a daily habit.
    Kouzes and Posner offer unrivaled insights into what it means to become an exemplary leader in today ’s world with their original research and over 30 years of experience studying the practices of extraordinary leadership. They show that anyone can become a better leader if they believe in themselves, aspire to excel, challenge themselves, to grow, engage the support of others, and practice deliberately. Learning Leadership challenges readers to do the meaningful and disciplined work necessary to becoming the best they can, using a new mindset and toolkit that can make extraordinary things happen. It’s not the once-in-a-while transformational acts that demonstrate leadership. It’s the little things that one does day in and day out that pave the path to greatness.

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    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
    The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

    It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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  • The Mamba Mentality

    The first book from the basketball superstar Kobe Bryant—a lavish, deep dive inside the mind of one of the most revered athletes of all time

    In the wake of his retirement from professional basketball, Kobe “The Black Mamba” Bryant has decided to share his vast knowledge and understanding of the game to take readers on an unprecedented journey to the core of the legendary “Mamba mentality.” Citing an obligation and an opportunity to teach young players, hardcore fans, and devoted students of the game how to play it “the right way,” The Mamba Mentality takes us inside the mind of one of the most intelligent, analytical, and creative basketball players ever.

    For the first time, and in his own words, Bryant reveals his famously detailed approach and the steps he took to prepare mentally and physically to not just succeed at the game, but to excel. Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They’ll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.

    Bryant’s detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant’s very first NBA photo in 1996 and his last in 2016—and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.

    The combination of Bryant’s narrative and Bernstein’s photos make The Mamba Mentality an unprecedented look behind the curtain at the career of one of the world’s most celebrated and fascinating athletes.

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  • Daily Rituals: Women at Work

    From Vanessa Bell and Charlotte Brontë to Nina Simone and Jane Campion, here are over one hundred and forty female writers, painters, musicians, sculptors, poets, choreographers, and filmmakers on how they create and work.

    The much-anticipated follow-up to the acclaimed and resoundingly fascinating Daily Rituals.

    Filled with the innovative, inspiring and wonderfully prolific accounts of some of the world’s best female creators, Daily Rituals: Women at Work is the powerful and championing sequel to Mason Currey’s first book, Daily Rituals.

    Barbara Hepworth sculpted outdoors and Janet Frame wore earmuffs as she worked to block out noise. Kate Chopin wrote with her six children ‘swarming around her’ whereas the artist Rosa Bonheur filled her bedroom with the sixty birds that inspired her work. Louisa May Alcott wrote so vigorously – skipping sleep and meals – that she had to learn to write with her left hand to give her cramped right hand a break.

    Filled with details of the large and small choices these women made, Daily Rituals: Women at Work is about the day-to-day lives of some of the world’s most extraordinary creative minds who, whether Virginia Woolf, Charlotte Brontë, Nina Simone or Jane Campion, found the time and got to work.

    ‘An admirably succinct portrait of some distinctly uncommon lives’ Meryle Secrest

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    A rich and evocative account of the life and work of Britain’s favourite composer from one of our finest conductors.

    ‘How refreshing, to read a book about music written for a music lover and not a musicologist. In clear, lucid, entertaining prose, Jane Glover makes those of us who lack musical literacy better understand and appreciate Handel’s divinity.’ – Donna Leon, author of Handel’s Bestiary and the Inspector Brunetti mysteries

    Handel in London tells the story of a young German composer who in 1712, followed his princely master to London and would remain there for the rest of his life. That master would become King George II and the composer was George Frideric Handel.

    Handel, then still only twenty-seven and largely self-taught, would be at the heart of musical activity in London for the next four decades, composing masterpiece after masterpiece, whether the glorious coronation anthem, Zadok the Priest, operas such as Giulio Cesare, Rinaldo and Alcina or the great oratorios, culminating, of course, in Messiah.

    Here, Jane Glover, who has conducted Handel’s work in opera houses and concert halls throughout the world, draws on her profound understanding of music and musicians to tell Handel’s story. It is a story of music-making and musicianship, of practices and practicalities, but also of courts and cabals, of theatrical rivalries and of eighteenth-century society. It is also, of course, the story of some of the most remarkable music ever written, music that has been played and sung, and loved, in this country – and throughout the world – for three hundred years.

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    During a 1960 interview, East German writer Christa Wolf was asked a curious question: would she describe in detail what she did on September 27th? Fascinated by considering the significance of a single day over many years, Wolf began keeping a detailed diary of September 27th, a practice which she carried on for more than fifty years until her death in 2011. The first volume of these notes covered 1960 through 2000 was published to great acclaim more than a decade ago. Now translator Katy Derbyshire is bringing the September 27th collection up to date with One Day a Year—a collection of Wolf’s notes from the last decade of her life. The book is both a personal record and a unique document of our times. With her characteristic precision and transparency, Wolf examines the interplay of the private, subjective, and major contemporary historical events. She writes about Germany after 9/11, about her work on her last great book City of Angels, and also about her exhausting confrontation with old age. One Day a Year is a compelling and personal glimpse into the life of one of the world’s greatest writers.

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    Drawing on Nelson Mandela’s own unfinished memoir, Dare Not Linger is the remarkable story of his presidency told in his own words and those of distinguished South African writer Mandla Langa

    ‘I have discovered the secret that after climbing a great hill, one only finds that there are many more hills to climb. I have taken a moment here to rest, to steal a view of the glorious vista that surrounds me, to look back on the distance I have come. But I can only rest for a moment, for with freedom comes responsibilities, and I dare not linger, for my long walk is not ended.’ Long Walk to Freedom
    In 1994, Nelson Mandela became the first president of democratic South Africa. Five years later, he stood down. In that time, he and his government wrought the most extraordinary transformation, turning a nation riven by centuries of colonialism and apartheid into a fully functioning democracy in which all South Africa’s citizens, black and white, were equal before the law.
    Dare Not Linger is the story of Mandela’s presidential years, drawing heavily on the memoir he began to write as he prepared to finish his term of office, but was unable to finish. Now, the acclaimed South African writer, Mandla Langa, has completed the task using Mandela’s unfinished draft, detailed notes that Mandela made as events were unfolding and a wealth of previously unseen archival material. With a prologue by Mandela’s widow, Graça Machel, the result is a vivid and inspirational account of Mandela’s presidency, a country in flux and the creation of a new democracy. It tells the extraordinary story of the transition from decades of apartheid rule and the challenges Mandela overcome to make a reality of his cherished vision for a liberated South Africa.

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  • Isha Upanishad

    That is full. This is full. From the full comes the full. Remove the full from the full and what remains? The full.This first line of the Isha Upanishad, one of the most powerful ancient books of faith, is so profound that Mahatma Gandhi famously said, “If all the Upanishads and all the other scriptures happened all of a sudden to be reduced to ashes, and if only the first verse in the Isha Upanishad were left in the memory of the Hindus, Hinduism would live forever.” One of the shortest collections of texts, consisting of seventeen or eighteen verses, the Isha Upanishad is significant because of its explanation of man’s relationship with nature and God. However, it also goes beyond all faiths and religions to help people look within and without themselves to answer questions that have existed and persisted from the dawn of civilization.This beautifully crafted edition of the Isha Upanishad has been translated in clear and vivid language by Pritish Nandy, renowned poet, painter and filmmaker. And for the first time the powerful scripture is accompanied by brilliant illustrations by accomplished artist and designer, Sunandini Banerjee. Together the crisp passages and glowing illustrations manifest the thread that connects all that exists and chronicle mankind’s search for the true meaning of life.

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  • Accounts and Drawings from Underground

    Over the last twenty years, William Kentridge has built a worldwide reputation as a contemporary artist, best known for his series of ten animated films created from charcoal drawings. In Accounts and Drawings from Underground, Kentridge and Rosalind C. Morris bring us an unprecedented collaboration, where they have taken the pages of the 1906 Cash Book of the East Rand Proprietary Mines Corporation and transformed it into something wholly new. Kentridge contributes forty landscape drawings in response to the transient terrain mining created and as a visual epitaph to a history of disappearances. For her part, Morris plumbs the text of the cash book to generate a unique narrative account. Reading down and across the columns of the pages as though they were themselves shafts in the earth, she draws together the stories of migrant laborers and charts the flows of capital and desire, overwriting the text of the book to give us a palpable sense of the world that gold mining created.

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    Our taste buds are a powerful way for humans to know beauty and experience beautiful things. In Taste, Italian philosopher Giorgio Agamben takes a close look at why the sense of taste has not historically been appreciated as a means to know and experience pleasure or why it has always been considered inferior to actual theoretical knowledge. Taste, Agamben argues, is a category that has much to reveal to the contemporary world. Taking a step into the history of philosophy and reaching to the very origins of aesthetics, Agamben critically recovers the roots of one of Western culture’s cardinal concepts. Agamben is the rare writer whose ideas and works have a broad appeal across many fields, and with Taste he turns his critical eye to the realm of Western art and aesthetic practice. This volume will not only engage the author’s devoted fans in philosophy, sociology, and literary criticism, but also his growing audience among art theorists and historians.

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  • Let the world’s most celebrated drag queens transform and empower you with their sick’ning style, wit and wisdom.

    However you want to werk it – out-there eleganza, easy-breezy realness, and everything in between – Serving Face is like the gentle hand of your Drag Mother guiding you towards a life more fabulous.

    Featuring interviews with 20 artists, it has all the inspiring motivational and practical tips, tricks and tutorials you need to jack up your confidence and tease out your own special blend of charisma, uniqueness, nerve and talent. So dive in, discover your inner diva, and bring joy, love and laughter to life’s runway!

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  • Parkers' Astrology

    Curious to calculate and interpret your or others’ birth charts? The new edition of this highly praised reference to astrology from world-renowned astrologers Julia and Derek Parker is here to guide you.

    Explore the world of astrology and learn how to draw and interpret your own charts with this authoritative approach to the practice. Parkers’ Astrology guides you through the techniques, showing you how to use astrology to improve every aspect of your life, from relationships and career to health and finance.

    Written in an easy-to-understand style, beautifully illustrated, and filled with practical information, it is an unbeatable reference guide for every aspiring astrologer and for those with more experience. Informative descriptions of the 12 sun signs, explanations of interpretative techniques, guidance on chart interpretations, and updated text on all the latest astrological developments make Parkers’ Astrology the most authoritative guide to astrology.

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